PyeongChang 2018 Olympic Emblem

The PyeongChang Organizing Committee has unveiled its new Olympic emblem.

PyeongChang 2018 Olympic Emblem
The design of the emblem has its roots in the Korean alphabet, better known as Hangul. Both the shapes in the emblem stem from the first consonants of each syllable in the word “PyeongChang” when written in Hangul.

The first character in the emblem also represents a gathering place where the three elements of Korea’s traditional humanism, called Cheon-ji-in (literally heaven, earth, and human), are in harmony.

The second character symbolizes the epitome of winter sports, snow and ice, as well as athletes’ stellar performances. PyeongChang aspires to become a hub of winter sports in Asia, and such a goal will be carried out under the vision of New Horizons.

A square where the earth meets the sky, and where athletes excel in snow or on ice – that’s where everyone will celebrate the world’s biggest winter festival in 2018.

Source: Pyeongchang2018

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